The 1 Million Cup Revolution
Almost all coffee is grown in countries that rely on development
aid.
Ridiculously enough, only 2% of the value of the coffee you
drink is added in those countries. The rest winds up in the pockets
of a few big coffee multinationals that refuse to share their wealth.
THIS HAS TO END!
But you, fellow coffee lover, can end it. Coffee producing
countries don't need development aid, they just need a fairer share of the
coffee profits. We have a solution: FairChain coffee.
What is FairChain?
FairChain is a radically new way of organizing the coffee chain.
It is a true producing-consuming partnership. 50% for us, 50% for them. It's a
win-win relationship. Watch this short animation to learn more about FairChain.
What can I do?
We are on a mission to unveil the World's First FairChain Coffee
Roasting Company. A few months ago we launched The 1 Million Cup Revolution to
raise attention for our cause. Instead of donating money, we asked people to
drink our coffee. 900,000 cups later we are almost there! Just 100,000
cups to go!!!
Help us clear this final hurdle! Write history with us, become a
FairChain revolutionary.
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